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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Week 1 Performance & Business Models

Week 1 Performance & Business Models

Q Compare and contrast anticipatory and responsive business models. Why has responsiveness become popular in supply chain strategy and collaboration? Provide an example of a company that uses one of these models and discuss how it plays a vital role in their transportation decisions.

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Timing is the common difference between the anticipatory business model and the responsive business model. This is because in the anticipatory business model, the most important aspect is of the timing of anticipation and forecasting of purchasing behavior of consumers. This implies that the anticipatory business model is forecast driven and depends on the timing and the accuracy of forecasting. For the anticipatory business model to become successful, there is the requirement of a near perfect rate of accuracy in the forecasting method.